A Family Tradition of
Quality & Reliability

For over 55 years, Hendrix Outdoors has been more than just a supplier—we’ve been a cornerstone in the outdoor community, helping businesses grow and thrive. Our story began with a simple vision: to offer reliable, high-quality fishing and camping gear at the best value to independent retailers nationwide. From day one, we’ve been committed to doing right by our customers, staying true to our core values of integrity, hard work, and dedication to family.

Founded on family principles, Hendrix Outdoors remains a family-run business, passing down our dedication from generation to generation. What began as a small venture has grown into a trusted name in the industry, supporting local stores and resorts, marinas, and general stores that need a partner who understands their unique challenges.

The key to our success lies in building solid and genuine relationships. When you work with Hendrix Outdoors, you’re not just buying products but gaining a partner invested in your success. Whether it’s helping you stock your shelves with the correct items or offering personalized advice on your inventory, we’re there with you every step of the way.

At the heart of Hendrix Outdoors are the values that guide everything we do.

Integrity

We only know how to do business by doing the right thing. We’re upfront, honest, and committed to maintaining the trust we’ve built with our customers over the years.

Hard Work

We understand that success doesn’t come easy, and we take pride in working to ensure that our customers are always well-served. From fast shipping to personalized customer service, we’re dedicated to going above and beyond.

Family

As a family-owned company, we treat our customers like family. We take the time to understand each search business’s needs and are always here to offer support, guidance, and solutions that make a difference.

Looking to the Future

Our commitment to providing quality gear, unbeatable service, and strong relationships remains at the forefront as we move forward. We’re excited about the future and will continue supporting the next generation of retailers with the same integrity, reliability, and care that have always defined Hendrix Outdoors.

Whether you’ve been with us for years or just discovered Hendrix Outdoors, we’re honored to be a part of your journey. Together, we’ll keep building something special—rooted in tradition, strengthened by hard work, and ready for the outdoors.

This expanded version highlights Hendrix Outdoors’ deep commitment to family values, customer relationships, and its long-standing legacy in the outdoor retail industry. It gives potential partners and retailers a sense of who the company is, why they stand apart, and what they can expect when they choose to work with Hendrix Outdoors.